Growing sales means your business is growing. At Magnify, we often talk to clients who want to see exponential growth very quickly, especially if they are launching a new product or service. They want to make fast decisions if they need to pivot their offering to meet the market needs.
Fast growth happens most easily when our offering is right, the timing is right, our sales material is right, our approach is right. Everything aligns as it should, and it’s a beautiful sales growth moment.
However, the more expensive the offering, the higher the level of customer trust that will be needed to close sales. Customer trust comes out of deeper customer relationships. Trust often takes time to build up. Some sales campaigns want fast results; they may not have the luxury of time.
So – how do you deepen your customer relationships without burning through your sales budget?
Think about your sales campaign from the customer’s point of view. Here are four things to consider to help deepen your customer relationships:
Yes, there can be a whole lot of preparation before you even approach your customer. Excellent preparation builds a strong foundation for a successful sales campaign. This gives your customer confidence that you understand their needs and have the best solution. Trust grows, and you deepen your customer relationships.
We live in an amazing age of technology, but the basic premise is still true. People buy from people – and especially from people they trust. So, build solutions to real-life customer problems, show your customers that you are credible, deepen your customer relationships - and your sales will grow.
I love getting people and businesses excited about Sales.