The Supermoon rises over Auckland’s north shore.  Photo/Michael Craig.

Last night’s Supermoon was breathtakingly beautiful.  The writer Anton Chekhov is reported to have said  – “Don’t tell me the moon is shining; show me the glint of light on broken glass”.  There is some discussion on the internet about Chekhov’s exact words.  The essential message applies to all of us, in business and in life – ‘show; don’t tell’.

Are your customers clear on your vision, and how it impacts them?  Your customers need to see and feel and experience results, not just hear about the detailed tasks you carry out.

Don’t tell your customers what you are doing; show them how you transform their lives.