by Mary Crampton | Jun 29, 2020 | Magnify Sales Book Club
This is a Sales Book Club, and yet here we are reviewing a marketing book. The tagline for this month’s book is ‘You Can’t Be Seen Until You Learn to See’. With all the recent changes due to Covid-19, all business leaders and salespeople need...
by Mary Crampton | Jun 28, 2020 | Sales Strategy
Most days you’ll see at least one post on the internet asking if cold calling is dead. Interestingly, the question is always asked by someone outside the sales team. In the last decade, digital marketing has transformed sales and marketing, meeting the buyer...
by Mary Crampton | May 30, 2020 | Magnify Sales Book Club
Covid-19 has created a seismic shift in the way we do business. Locked in our homes for weeks at a time – society is on the internet. LinkedIn and Facebook usage have massively increased. It’s now even more competitive to get your business voice heard above the noise....
by Mary Crampton | May 29, 2020 | Covid-19
Remember ‘The Hunger Games’ movie? If the 2020 was a movie, you could be forgiven for thinking we’re racing through a ‘Hunger Games’ landscape right now. That dystopian movie featured adrenalin-charged characters navigating a frightening...
by Mary Crampton | Apr 30, 2020 | Magnify Sales Book Club
Strong negotiation skills are probably near the top of your sales requirements right now. The world as we know it has changed forever. We’re still waiting to settle into the new normal, unsure how far off that may be. With so many commercial arrangements up for grabs...
