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Sales Tactics – Business Development against the odds – 10 vital items for your Market Intelligence Strategy
Anyone who hires a new business development manager is serious about sales results. No company hires a sales professional just to tick boxes or fill desk space. You don’t need another friend around the water-cooler (although it’s always good if you like the folks...
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Sales Tactics – Business development against the odds – Discovering a way to that elusive sale
One of Mary's personal sales war stories Has anyone got a good sales war story? A story of a challenging sale that you weren’t sure you could win, yet somehow found a way through? After watching ‘They Shall Not Grow Old’ at the movies on Waitangi Day, I got to...
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Sales Tactics – Turning Q4 around – Seven Customers to follow up in February
It’s February. You’ve done a whole lot of sales strategy and planning (or at least thought about it!) You know where you’re headed and have a plan to get there. What tactics do you have planned? These are the actions that are going to work together to create sales...
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Sales Strategy Q4 – Five Sales Tactics for the last week in January
Have sales in your business been impacted by the slow trickle back to work after your clients disappeared for their summer holidays? It’s certainly more challenging to progress sales with the decision-makers absent. This last week in January is loaded with...
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Sales Strategy and ICP – Why you shouldn’t chase ‘Unruly Tourists’
Are you wondering why an article about Sales Strategy and your Ideal Customer Profile would talk about 'Unruly Tourists'? There’s an important link that is central to the success of your Sales and Marketing Strategy this year – and that is – to make the best kind of...
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10 Sales Strategies for Q4 – Don’t sleep through January
Do you have a sales strategy that works for January? In Australia and New Zealand, January can be a challenging month for sales. Christmas and New Year plus the long summer school holidays make it challenging for sales people to confirm purchases with...
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Sales and Marketing Strategy – Planning your epic journey to Sales Success
Do you have a plan to grow sales in 2019? What’s your BHAG – your Big Hairy Audacious Goal for sales this year? Have you articulated what you want? Did you map out where you’d like to be this time next year? If you don’t make the time to dream big for your...
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How does Branding help grow Sales?
Sales is about your customer making a choice for your business, from all the available options. For your customers to make a sales choice for your business, they must have a clear sense of why you are different, better, more fun, easier to deal with, etc. Your...
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When Harry Married Meghan – 12 Sales and Marketing Lessons from the Royal Wedding
Did you watch Prince Harry and Meghan Markle’s wedding on Saturday 19 May? Were you at one of the famous wedding parties, toasting the happy couple from the other side of their world? A magnificent wedding calls for a spot on the Magnify...
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Who won that new customer sale?
Mary from Magnify shares - This is the third blog in our Magnify series following the recent Wellington ‘Kiwi Landing Pad’ Sales and Marketing Jam, thanks to organisation by John Holt and Sian Simpson. Today’s blog is inspired by Tanya Neary,...
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Who do you NOT want to sell to?
Mary from Magnify shares - More inspiration from attending Wellington’s ‘Kiwi Landing Pad’ Sales and Marketing Jam, organised by the amazing John Holt and Sian Simpson! Today’s blog is inspired by Lauren Vaccarello, VP Marketing at Box. A key building block to...
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Are you solving ‘Hair on Fire’ customer problems?
Mary from Magnify shares - I was fortunate enough to attend the Wellington ‘Kiwi Landing Pad’Sales and Marketing Jam, organised by the amazing John Holt and Sian Simpson. There will be a few Magnify blogs coming out of this event, which was just full of innovative...
read moreGrowing sales could be easier than you think
