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Sales and Marketing Strategy – Magnify Business Book Club – Get ahead of the competition by ‘Chasing the Insights’
Welcome to the first book review here for the Magnify Business Book Club. If you're too busy doing sales and marketing in your business, we hope this review gives you some top highlights from the business books that we're going to review here at Business Book Club. ...
Sales Strategy – Sales Training – How’s your Sales Pitch?
So, you thought this was a blog about sales. Why is there a picture of a cute baby eating? What does parenting have to do with sales? Actually, there are a lot of similarities. Mary Crampton shares: If you want your ideal clients to be seriously interested in what...
Sales Strategy – Industry Collaboration – How to love your tenders
Sales can be very competitive. What do you do when you meet someone in your industry who has some similar skills to yourself (perhaps even better!) and is a great person too? When you get the opportunity to work on a project with them, you take it! Mary Crampton...
Sales Strategy – Pricing Strategy – 12 ways you can demonstrate value to your customers
With our recent focus on Pricing Strategy, we’ve talked about how to tell if you’re too cheap, and also talked about how raising your price grows your sales. To raise your prices successfully, you need to demonstrate value. Which brings us to that critical...
Sales Strategy – Pricing Strategy – 7 ways that raising your price grows your sales
How did you go with your pricing test from our last Magnify blog – Pricing Strategy – 10 ways to tell if your price is too cheap? Did you check through your quotes from last quarter, checking how many you've won? Was your price too high, too cheap, or just right? In...
Sales Strategy – Pricing Strategy – 10 ways to tell if you are too cheap
How are your sales doing? You may have created an awesome business, but it’s not enough to deliver on sales success. Your pricing strategy, which can form part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you could price...
Sales Strategy – Sales Processes – 9 Key Questions to help with Optimising Your Sales Processes
Are you happy with your sales? More importantly - are you as happy as you could be? If you want to find out how happy you could be with your sales, you need to identify what’s missing. Before you can take the necessary steps to optimise your sales processes so that...
Sales Strategy – Sales Processes – Optimising your Sales Processes to Grow Sales
Optimising your sales processes means doing the right thing at the right time, in the most efficient way, to create sales processes that help your customer on their purchasing journey and ultimately help grow your sales. Your perfect sales process for each step of...
Sales Tools – Your brand story is a turbo-charged sales growth Power Tool
It's often said that your brand story is a sales tool. Tell your brand story well, and you’ve got your very own multi-functional, turbo-charged sales growth Power-Tool. Small businesses with a great brand story can create an incredible competitive advantage that...
Sales Strategy – Growing Sales with Conferences and Events – Capturing every drop of value
Does your business attend Conferences and Events? How do you capture every drop of value from attending conferences and events, so that you grow your sales and your business? Even if you are happy with the results so far, are you getting the maximum ROI from your...
Sales Strategy – Sales Pipeline – Analyse your sales data to identify any revenue leaks
Do you know how much sales and marketing is really costing your business? More importantly – how are your sales measuring up? Even if you’re happy with your sales – are you as happy as you could be? This week's Magnify blog explores some of the data analysis that...
Sales Strategy – Sales Pipeline – How your CRM system delivers customer data insights
Did you check your sales pipeline after our blog last week? Do you have a sales pipeline to check? Whether or not you’ve got a structure in place to attract, qualify, nurture and convert leads into customers – you will still have something incredible that can give...
Growing sales could be easier than you think
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