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Magnify Sales Book Club – 2020 TIN Report celebrates NZ’s resilient tech sector
Tech sales are big. And they're predicted to grow even more in the year ahead. The 2020 TIN Report celebrates the resilience in NZ’s technology sector, with TIN’s annual analysis of all things tech. With the tech sector poised for further greatness and several book...
Magnify Sales Book Club – Find new sales opportunities with ‘Covid Schmovid’
It's a fact. The world has changed. That doesn't have to mean that your sales and business development opportunities are over. It's time to get creative and brainstorm to find the door in that brick wall you're facing. If you're stuck on how to get get started, 'Covid...
High-Performing Sales Strategy through Change and Uncertainty
The Post COVID-19 landscape forms the backdrop for your 2021 Sales Strategy. This means lockdowns, vaccines and supply chains are likely to be topics of conversation for much of the year to come. All of this means more change, more uncertainty. This is the crucial...
Magnify Sales Book Club – ‘Virtual Selling’ to effectively engage prospects and customers
Covid-19 lockdowns just made 'virtual selling' one of the most googled phrases on the internet. If you're a business owner or sales leader, wondering 'What do I do now?' - Jeb Blount's book is a total gift. Get ready to take a very deep dive into the huge range of...
Magnify Sales Book Club – ‘Tactical Pipeline Growth’ to power your Sales
How is your sales pipeline delivering in this post-lockdown Covid-19 world? If you are suddenly examining your sales pipeline, wondering where all the sales have gone and how to get them back - this book has the insights you need. With thousands of businesses suddenly...
Sales Pipeline – Following up is not being a Pest
Sales. The lifeblood of your business. In your body, a constant flow of blood keeps your vital organs alive and ultimately keeps the body alive. Covid-19 has shaken sales pipelines to the core and unfortunately revealed how unhealthy some sales pipelines have become....
Magnify Sales Book Club – Your Sales Strategy for ‘Selling in Tough Times’
What is a tough time? As the sub-title says - When No One is Buying. If you're experiencing delayed purchasing decisions, a drop in revenue or a lot less engagement from your website - you are most likely selling in tough times. The great news is that there are...
No fear in a TOUGH economy with Strategic Outbound Sales
Anyone in sales for less than 10 years has probably only ever sold in a buoyant economy. Until about four months ago, when an invisible sea change called Covid-19 arrived. Are you pivoting your sales approach to maintain revenue in the new economy? Times may be TOUGH,...
Magnify Sales Book Club – Selling in a Recession
Is it a recession or just a blip on the economic graphs? Whether we're in a recession or a blip, read this book to see that your business doesn't have to struggle. Even if the economy is TOUGH (as emphasised in the title), this book will help you chart a course...
Magnify Sales Book Club – This is Marketing: You Can’t Be Seen Until You Learn to See
This is a Sales Book Club, and yet here we are reviewing a marketing book. The tagline for this month's book is 'You Can't Be Seen Until You Learn to See'. With all the recent changes due to Covid-19, all business leaders and salespeople need to keep looking to your...
Sales Strategy – The phone is ‘dead’, long live the phone
Most days you'll see at least one post on the internet asking if cold calling is dead. Interestingly, the question is always asked by someone outside the sales team. In the last decade, digital marketing has transformed sales and marketing, meeting the buyer where...
Magnify Sales Book Club – Increase your sales opportunity with ’80/20 Sales and Marketing’
Covid-19 has created a seismic shift in the way we do business. Locked in our homes for weeks at a time – society is on the internet. LinkedIn and Facebook usage have massively increased. It’s now even more competitive to get your business voice heard above the noise....
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