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Sales Tactics – Business Development against the odds – 10 vital items for your Market Intelligence Strategy

Anyone who hires a new business development manager is serious about sales results.  No company hires a sales professional just to tick boxes or fill desk space.  You don’t need another friend around the water-cooler (although it’s always good if you like the folks...

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Sales Strategy and ICP – Why you shouldn’t chase ‘Unruly Tourists’

Are you wondering why an article about Sales Strategy and your Ideal Customer Profile would talk about 'Unruly Tourists'?  There’s an important link that is central to the success of your Sales and Marketing Strategy this year – and that is – to make the best kind of...

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How does Branding help grow Sales?

Sales is about your customer making a choice for your business, from all the available options.  For your customers to make a sales choice for your business, they must have a clear sense of why you are different, better, more fun, easier to deal with, etc.  Your...

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Who won that new customer sale?

Mary from Magnify shares - This is the third blog in our Magnify series following the recent Wellington ‘Kiwi Landing Pad’ Sales and Marketing Jam, thanks to organisation by John Holt and Sian Simpson. Today’s blog is inspired by Tanya Neary,...

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Who do you NOT want to sell to?

Mary from Magnify shares - More inspiration from attending Wellington’s ‘Kiwi Landing Pad’ Sales and Marketing Jam, organised by the amazing John Holt and Sian Simpson! Today’s blog is inspired by Lauren Vaccarello, VP Marketing at Box.  A key building block to...

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Growing sales could be easier than you think

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