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Day 14 of Covid-19 lockdown. Some of us are stepping forward, making business progress, adjusting to the new ‘normal’. For others, lockdown has left us reeling, shocked, lost in our ‘bubble’ and feeling trapped in our suburbs. If your business is deemed an...
Magnify Sales Book Club – Look after your team with ‘Leaders Eat Last’
Leaders are important, especially right now. As the world grapples with remote working and our changed environment, with grief and loss, with uncertainty - your people are looking to you for leadership. If you're in sales and marketing, you should definitely pivot...
Why Sales is like Monopoly
Winning at sales is a lot like winning at Monopoly - an excellent board game for teaching us about how business (and life) works. To get your $200 in Monopoly money, you must pass 'Go'. To confirm that sale, you must pass 'No'. Why is Sales like Monopoly? You must...
Magnify Sales Book Club – Guest Post by Robert Tighe – the timeless classic ‘On Writing Well’ will help you sell
When William Zinsser wrote ‘On Writing Well’ in 1976, the target market was relatively small. It included journalists, editors, teachers, students and people who aspired to write. Since then, the word processor, PCs and laptops, the internet, and smartphones have...
Magnify Sales Book Club – Improve your sales skills now – ‘Selling is not optional’
One - What’s Special about this month’s book? ‘Selling is not optional’ challenges one of the biggest myths that many salespeople and business owners struggle with – 'I can’t do sales'. Not so, says Mike Brunel - ‘we are all in sales’ (page xii, Introduction). So,...
The buyer journey – why sales are like whales
Whatever industry you're selling in, there will be times when your buyer simply drops out of sight. In fact, they can sometimes disappear for so long that you might think they've vanished altogether. And then, just when you least expect it, up they pop ready to...
Magnify Sales Book Club – ‘Blue Ocean Strategy’ creates your uncontested market space
It's time for your strategic planning. Next month is January 2020. You have an incredible opportunity to dream, brainstorm and strategize for your next decade of business and sales growth. So there's no better book to profile this month than 'Blue Ocean Strategy'. ...
Your strategic sales approach for 2020 – 8 ways to grow sales in the next decade
Your Sales Strategy. With 2020 just around the corner, we're heading into a new decade. December is an excellent time to start planning how you'll grow your sales in the new calendar year ahead. 2020 also brings in a new decade. What are your business goals for...
Magnify Sales Book Club – 2019 TIN Report showcases NZ’s flourishing Tech Sector
NZ's Tech Sector is big news. If you're a tech enthusiast, tech founder or work in the tech industry - check out this month's Magnify Sales Book. Magnify has helped several tech companies with their sales, so it's exciting to get the opportunity to review the 2019...
Magnify Sales Book Club – ‘Sell Like Crazy’ and flood your business with sales
If you want to turbo charge your sales growth using your own website and some very cool digital marketing applications, this month's Magnify Sales Book is for you. Marketing supports sales. In fact, sales and marketing are merging so closely that a new term has been...
Sales Strategy for Q3 Christmas Quarter – 11 keys to growing your sales
Do you have a sales strategy for Q3, your Christmas Quarter? With just under 11 weeks until the great NZ Christmas shut-down, business leaders need to have both short-term and long-term sales strategies. What’s your plan to grow sales and make the most of any...
Sales and Marketing Strategy – Magnify Sales Book Club – Get ahead of the competition by ‘Chasing the Insights’
Welcome to the first book review here for the Magnify Sales Book Club. If you're too busy doing sales and marketing in your business, we hope this review gives you some top highlights from the sales and marketing business books that we're going to review here at...
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