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Sales Strategy – Pricing Strategy – 7 ways that raising your price grows your sales
How did you go with your pricing test from our last Magnify blog – Pricing Strategy – 10 ways to tell if your price is too cheap? Did you check through your quotes from last quarter, checking how many you've won? Was your price too high, too cheap, or just right? In...
Sales Strategy – Pricing Strategy – 10 ways to tell if you are too cheap
How are your sales doing? You may have created an awesome business, but it’s not enough to deliver on sales success. Your pricing strategy, which can form part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you could price...
Sales Strategy – Sales Processes – 9 Key Questions to help with Optimising Your Sales Processes
Are you happy with your sales? More importantly - are you as happy as you could be? If you want to find out how happy you could be with your sales, you need to identify what’s missing. Before you can take the necessary steps to optimise your sales processes so that...
Sales Strategy – Sales Processes – Optimising your Sales Processes to Grow Sales
Optimising your sales processes means doing the right thing at the right time, in the most efficient way, to create sales processes that help your customer on their purchasing journey and ultimately help grow your sales. Your perfect sales process for each step of...
Sales Tools – Your brand story is a turbo-charged sales growth Power Tool
It's often said that your brand story is a sales tool. Tell your brand story well, and you’ve got your very own multi-functional, turbo-charged sales growth Power-Tool. Small businesses with a great brand story can create an incredible competitive advantage that...
Sales Strategy – Growing Sales with Conferences and Events – Capturing every drop of value
Does your business attend Conferences and Events? How do you capture every drop of value from attending conferences and events, so that you grow your sales and your business? Even if you are happy with the results so far, are you getting the maximum ROI from your...
Sales Strategy – Sales Pipeline – Analyse your sales data to identify any revenue leaks
Do you know how much sales and marketing is really costing your business? More importantly – how are your sales measuring up? Even if you’re happy with your sales – are you as happy as you could be? This week's Magnify blog explores some of the data analysis that...
Sales Strategy – Sales Pipeline – How your CRM system delivers customer data insights
Did you check your sales pipeline after our blog last week? Do you have a sales pipeline to check? Whether or not you’ve got a structure in place to attract, qualify, nurture and convert leads into customers – you will still have something incredible that can give...
Sales Strategy – Sales Pipeline – Are you one click away from oblivion?
‘How’s business? How are your sales?’ – these are two questions give a quick pulse on your sales health. The bigger question really is ‘How’s your sales pipeline?’ First though – what exactly is a sales pipeline? In your business, your sales pipeline is essentially...
Sales Tactics – Business Development against the odds – Persevering with vision
Sales war stories. More specifically – entrepreneur sales war stories. We’ve all got them. These are the realities of doing something new and brave, the stories we usually only tell our closest friends. Hands up if you’ve ever - Had a bank account go down to single...
Sales Tactics – Business Development against the odds – 10 vital items for your Market Intelligence Strategy
Anyone who hires a new business development manager is serious about sales results. No company hires a sales professional just to tick boxes or fill desk space. You don’t need another friend around the water-cooler (although it’s always good if you like the folks...
Sales Tactics – Business development against the odds – Discovering a way to that elusive sale
One of Mary's personal sales war stories Has anyone got a good sales war story? A story of a challenging sale that you weren’t sure you could win, yet somehow found a way through? After watching ‘They Shall Not Grow Old’ at the movies on Waitangi Day, I got to...
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