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Sales Strategy – Growing Sales with Conferences and Events – Capturing every drop of value

Apr 5, 2019 | Business Development, Conferences and Events, CRM, Customer Aquisition, Customer Relationship Management, Sales and Marketing Strategy

Does your business attend Conferences and Events? How do you capture every drop of value from attending conferences and events, so that you grow your sales and your business? Even if you are happy with the results so far, are you getting the maximum ROI from your...

Sales Strategy – Sales Pipeline – Analyse your sales data to identify any revenue leaks

Mar 25, 2019 | Customer Aquisition, Customer Relationship Management, Customer Retention, Lead Generation, NPS, Sales and Marketing Strategy, Sales Growth, Sales Management, Sales Pipeline, Sales Strategy

Do you know how much sales and marketing is really costing your business? More importantly – how are your sales measuring up? Even if you’re happy with your sales – are you as happy as you could be? This week's Magnify blog explores some of the data analysis that...

Sales Strategy – Sales Pipeline – How your CRM system delivers customer data insights

Mar 14, 2019 | Customer Relationship Management, Customer Relationships, Data Insights, Sales Growth, Sales Management, Sales Pipeline, Sales Strategy

Did you check your sales pipeline after our blog last week? Do you have a sales pipeline to check? Whether or not you’ve got a structure in place to attract, qualify, nurture and convert leads into customers – you will still have something incredible that can give...

Sales Strategy – Sales Pipeline – Are you one click away from oblivion?

Mar 4, 2019 | Business Development, Business Risk, Customer Aquisition, New Business, Sales and Marketing Strategy, Sales Pipeline

‘How’s business? How are your sales?’ – these are two questions give a quick pulse on your sales health. The bigger question really is ‘How’s your sales pipeline?’ First though – what exactly is a sales pipeline? In your business, your sales pipeline is essentially...

Sales Tactics – Business Development against the odds – Persevering with vision

Feb 25, 2019 | Business Development, Business Risk, New Business, Sales War Stories

Sales war stories. More specifically – entrepreneur sales war stories. We’ve all got them. These are the realities of doing something new and brave, the stories we usually only tell our closest friends. Hands up if you’ve ever - Had a bank account go down to single...

Sales Tactics – Business Development against the odds – 10 vital items for your Market Intelligence Strategy

Feb 18, 2019 | Business Development, Customer Relationships, Market Intelligence, New Business, Sales and Marketing Strategy, Sales Growth, Sales Strategy

Anyone who hires a new business development manager is serious about sales results. No company hires a sales professional just to tick boxes or fill desk space. You don’t need another friend around the water-cooler (although it’s always good if you like the folks...

Sales Tactics – Business development against the odds – Discovering a way to that elusive sale

Feb 11, 2019 | Business Development, Corporate Sales, Customer Aquisition, New Business, Sales Strategy

One of Mary's personal sales war stories Has anyone got a good sales war story? A story of a challenging sale that you weren’t sure you could win, yet somehow found a way through? After watching ‘They Shall Not Grow Old’ at the movies on Waitangi Day, I got to...

Sales Tactics – Turning Q4 around – Seven Customers to follow up in February

Feb 4, 2019 | Customer Aquisition, Customer Relationships, Sales and Marketing Strategy, Sales Strategy

It’s February. You’ve done a whole lot of sales strategy and planning (or at least thought about it!) You know where you’re headed and have a plan to get there. What tactics do you have planned? These are the actions that are going to work together to create sales...

Sales Strategy Q4 – Five Sales Tactics for the last week in January

Jan 28, 2019 | Customer Aquisition, Customer Relationships, Marketing, Sales and Marketing Strategy, Sales Strategy

Have sales in your business been impacted by the slow trickle back to work after your clients disappeared for their summer holidays? It’s certainly more challenging to progress sales with the decision-makers absent. This last week in January is loaded with...

Sales Strategy and ICP – Why you shouldn’t chase ‘Unruly Tourists’

Jan 21, 2019 | Client Relationships, Customer Aquisition, Customer Relationships, New Business, Sales and Marketing Strategy, Uncategorized

Are you wondering why an article about Sales Strategy and your Ideal Customer Profile would talk about 'Unruly Tourists'? There’s an important link that is central to the success of your Sales and Marketing Strategy this year – and that is – to make the best kind of...

10 Sales Strategies for Q4 – Don’t sleep through January

Jan 14, 2019 | Marketing, Sales, Sales and Marketing Strategy, Sales Strategy

Do you have a sales strategy that works for January? In Australia and New Zealand, January can be a challenging month for sales. Christmas and New Year plus the long summer school holidays make it challenging for sales people to confirm purchases with...

Sales and Marketing Strategy – Planning your epic journey to Sales Success

Jan 6, 2019 | Marketing, Sales, Sales and Marketing Strategy, Sales Strategy

Do you have a plan to grow sales in 2019? What’s your BHAG – your Big Hairy Audacious Goal for sales this year? Have you articulated what you want? Did you map out where you’d like to be this time next year? If you don’t make the time to dream big for your...