fbpx
Sales Strategy and ICP – Why you shouldn’t chase ‘Unruly Tourists’

Sales Strategy and ICP – Why you shouldn’t chase ‘Unruly Tourists’

Are you wondering why an article about Sales Strategy and your Ideal Customer Profile would talk about ‘Unruly Tourists’?  There’s an important link that is central to the success of your Sales and Marketing Strategy this year – and that is – to make the...
Staying Connected to your Customers

Staying Connected to your Customers

Today in New Zealand it’s Waitangi Day.  This public holiday marks the signing of Te Tiriti o Waitangi.  Special commemorations are happening at Waitangi – our Prime Minister, Jacinda Ardern, has even received gifts for her baby!  Many New Zealanders, aside from...
Deepen Your Customer Relationships

Deepen Your Customer Relationships

Growing sales means your business is growing.  At Magnify, we often talk to clients who want to see exponential growth very quickly, especially if they are launching a new product or service.  They want to make fast decisions if they need to pivot their offering to...