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Sales and Marketing Strategy – Magnify Sales Book Club – Get ahead of the competition by ‘Chasing the Insights’

Sales and Marketing Strategy – Magnify Sales Book Club – Get ahead of the competition by ‘Chasing the Insights’

Welcome to the first book review here for the Magnify Sales Book Club.  If you’re too busy doing sales and marketing in your business, we hope this review gives you some top highlights from the sales and marketing business books that we’re going to review...
Sales Strategy – Pricing Strategy – 7 ways that raising your price grows your sales

Sales Strategy – Pricing Strategy – 7 ways that raising your price grows your sales

How did you go with your pricing test from our last Magnify blog – Pricing Strategy – 10 ways to tell if your price is too cheap?  Did you check through your quotes from last quarter, checking how many you’ve won?  Was your price too high, too cheap, or just...
Sales Strategy – Growing Sales with Conferences and Events – Capturing every drop of value

Sales Strategy – Growing Sales with Conferences and Events – Capturing every drop of value

Does your business attend Conferences and Events?  How do you capture every drop of value from attending conferences and events, so that you grow your sales and your business?  Even if you are happy with the results so far, are you getting the maximum ROI from your...
Sales Strategy – Sales Pipeline – Analyse your sales data to identify any revenue leaks

Sales Strategy – Sales Pipeline – Analyse your sales data to identify any revenue leaks

Do you know how much sales and marketing is really costing your business?  More importantly – how are your sales measuring up?  Even if you’re happy with your sales – are you as happy as you could be? This week’s Magnify blog explores some of the data analysis...
Sales Strategy – Sales Pipeline – Are you one click away from oblivion?

Sales Strategy – Sales Pipeline – Are you one click away from oblivion?

‘How’s business?  How are your sales?’ – these are two questions give a quick pulse on your sales health.  The bigger question really is ‘How’s your sales pipeline?’ First though – what exactly is a sales pipeline?  In your business, your sales pipeline is essentially...
Sales Tactics – Business Development against the odds – 10 vital items for your Market Intelligence Strategy

Sales Tactics – Business Development against the odds – 10 vital items for your Market Intelligence Strategy

Anyone who hires a new business development manager is serious about sales results.  No company hires a sales professional just to tick boxes or fill desk space.  You don’t need another friend around the water-cooler (although it’s always good if you like the folks...

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