Sales War Chest™


Innovation and Sales Growth
Innovating to win in a changed world


When the world tips upside down, it’s definitely time to innovate.

Under the Sales War Chest banner, Magnify is running a series of webinars focused on the relationship between innovation and sales growth, to help you pivot and discover the best opportunities for revenue growth in your business.

Webinar Six – 2pm Wed 03 June 2020

New Business Launch – Standing out in a crowded marketplace

New businesses are always encouraged to differentiate your offering, especially if you are in an already crowded market.
When Nickie Sheehan launched her new accounting practice Trio Accounting in February 2020 she wanted to focus on helping women build successful businesses without the guilt.

Just six weeks after launching, Covid-19 impacted the New Zealand business landscape and Nickie’s new business was forced into lockdown along with most other NZ businesses.

Join us for a dynamic conversation about

  • Starting a new business
  • Differentiating your offering in a crowded marketplace
  • Pivoting in a pandemic, and
  • Maintaining good mental health in rapidly changing times

Includes opportunity for Q+A from webinar attendees.
Facilitated by Mary Crampton from Magnify.


Nickie Sheehan – Chartered Accountant, Business Advisor, Coach

After seven years with accounting firm RightWay, including leading one of their business divisions, chartered accountant Nickie Sheehan launched Trio Accounting in February 2020.

Nickie’s new business combines her passion to spend more time with clients rather than running a mid-size practice with a focus on helping women create successful businesses without the guilt and overwhelm.

From business analysis to managing customer service & warehousing teams;  weight loss coaching to VP of a nationwide parenting organisation – Nickie’s varied background is a great help with understanding client needs. She juggled work and family life in multiple ways, plus study and working alongside her husband in 4 of the 7 businesses they have owned.

As Chief Encouragement Officer at Trio, Nickie works with a range of clients – men as well as women –as she helps businesses aim for revenue growth and navigate Covid-19.

Facilitated by

Mary Crampton, Magnify Consulting

Mary works as a sales and business development manager, providing outsourced sales resourcing through Magnify.

Mary loves to ‘find a way in’ when faced with business development challenges and sees new client opportunities where others may just see brick walls.

Growing sales is easier than you think

Ground Floor, Survey House,
21-29 Broderick Road, Johnsonville,Wellington 6037

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